VMAs would consider second chance for Spears
June 27, 2008, 2:07 PM EST
NEW YORK (AP) -- MTV isn't ruling out giving viewers more Britney Spears at this year's Video Music Awards.
"Everyone deserves a second or third chance, right?" Van Toffler, president of
MTV Networks Music Group, playfully told The Associated Press during a telephone
interview Friday. When asked if he was just joking, Toffler said "sorta."
"Who knows?" he said.
Spears' out-of-it "Gimme More" comeback performance during last year's MTV
Video Music Awards at the Palms Casino Resort in Las Vegas was one of the
most-talked televised moments of 2007. The drama-filled VMAs drew 7.1 million
viewers, according to Nielsen Media Research. Another Spears redux could equal
even more eyeballs.
"I'm not sure how we top Britney opening the show," said Toffler. "We are
working on it every minute of every day."
This year's MTV Video Music Awards will air live from Paramount Pictures
Studios in Los Angeles on Sept. 7. (MTV and Paramount are corporate cousins
within Viacom Inc.)
Toffler said the award show's performances will occur on the lot's various
sound stages, rooftops and faux city streets.
"The backlot gives us versatility," said Toffler. "You can do street
performances, on-top-of-building performances, on-the-side-of-a-bui lding
performances, inside-of-a-studio performances, so we're pretty excited."
Photos: Britney's many looks